2008-02-20 - Practicing Green: Uncovering and Countering Greenwash
Source: Triple Pundit (Andrew Burger)
Difficult to uncover, lacking adequate disclosure, regulation and enforcement mechanisms and offering high rates of return now that climate change and environmental degradation are high up on the political agenda, corporate “greenwash” threatens the real and honest efforts of all those taking steps to reduce greenhouse gas emissions, mitigate climate change and minimize environmental destruction.
Discouraging greenwash and rejecting a “perception is reality” mentality is vital if industry and commerce are to avoid provoking general public cynicism and backlash, note industry executives and academic researchers such as IBM’s Maureen J. Baird and United Nations University’s Ruediger Kuehr. The challenges are especially great, and pressing, in an age of instantaneous digital media communications and a growing, globally interconnected economic system of increasing technological and organizational complexity.