The five core theme
areas of Step

Step’s five core theme areas are key drivers behind our commitment to tackle the e-waste issue. Step takes a pragmatic focussed approach, working in constructive partnerships with all major players from around the world. The dynamic Step Initiative unites governments, businesses, manufacturers, non-governmental organizations, academia and social innovators and entrepreneurs. Step brings together the brightest minds, working in harmony, to bring about success.

Area 1


Step constantly analyses current, innovative and exploratory approaches to the problems and opportunities surrounding global e-waste.

We issue recommendations that are already  having - and will continue to have - major impacts on attitudes and practices in both the developed and developing world.

Our policy work drives the Step Initiative, defines our ambitions and fuels our passion to create a critical pathway towards an efficient, economic and sustainable future.

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Area 2


Step evaluates and supports latest initiatives for improved re-use, repair, refurbishment and recycling. 

Our Redesign work is targeted towards helping solve the e-waste problem by:

  • Fostering the re-design of electric and electronic equipment (EEE)
  • Reducing the negative impacts of their entire life-cycle
  • Moving the design of EEE towards ‘closed’ loops

Step insists that EEE products should never harm our global environment at any time during their life-cycle - or at end-of-life.  No ifs, no buts.

Step is determined to redesign the future before the future redesigns us.

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Area 3


The primary consideration of our ReUse policy is to focus on the development of replicable and sustainable re-use systems for electrical and electronic systems.

Our ultimate goal is to define globally consistent re-use standards for EEE products from both the business communities and the public that are economically, socially and environmentally acceptable.

Step aims to:

  • Change consumer behaviour by encouraging re-use and early consumer take-back
  • Extend the use of EEE products and components

Reduce ‘sham re-use’ -  the flow of  irresponsible product transfer  between donor and developing countries

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Area 4


Step shares a special focus in the enhancement of global recycling systems and infrastructures, particularly in developing countries:

We desire to initiate international, inter-stakeholder cooperative activities and dialogues on a scientific basis in order to find economically, environmentally and socially sound solutions.

  • Our objective is to enhance global recycling infrastructures, systems and technologies
  • Our aim is to realise sustainable e-waste recycling systems
  • The world must take steps to recycle on a committed, cohesive and comprehensive scale
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Area 5

Capacity Building

Our Capacity-Building work illustrates our 100% commitment to the development of sustainable, efficient and targeted capacity-building, leading to increased awareness and effectiveness.

  • Step offers open access to our knowledge bank and our global experiences
  • Step enthusiastically engages in training programmes and capacity development
  • Step commits to developing an efficient infrastructure that covers the entire EEE lifecycle

There is no alternative for our world. Things have got to get better. We invite all committed, interested parties to play an active part in the Step Initiative now!

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